Strategic Policy
Nine out of Ten Coloradans Say it’s “Important” to Preserve Credit Card Rewards Programs
June 02, 2026
Four out of Five Credit Card Holders in Colorado Support a Veto of SB26-134.
WASHINGTON, June 2, 2026 — Newly released data shows 9 out of 10 Coloradans believe its “important” for consumer benefits like credit card rewards programs to be preserved. Additionally, more than 80% of Colorado’s credit card holders support a veto of SB26-134 because they rely on credit card rewards programs, and those rewards programs help support Colorado’s $28-billion tourism economy—which has grown under Governor Polis—supporting thousands of jobs and local businesses.
The recent polling, which was conducted by AlphaROC, Inc., showed how much Colorado’s consumers value the points they earn on credit cards:
- 70% believe Colorado families would be negatively impacted if credit card rewards were taken away.
- 80% have credit cards with rewards programs, such as cash back, points for air travel and other consumer benefits.
- Nearly half of Colorado’s credit card holders factor their rewards into regular household budgets and travel planning.
- 70% believe taking away credit card rewards would make travel more expensive.
“People love using their credit cards for everyday purchases like groceries, gas and clothing and earning points they can use for family vacations, cash back and other rewards,” said Airlines for America (A4A) President and CEO Chris Sununu. “More than 740,000 people flew to Colorado using airline credit card points in 2024, and airline credit cards alone provided $1.2 billion total economic impact in Colorado.”
More information about the negative impact SB26-134 would have on Colorado’s tourism economy and consumers here or visit www.protectourpoints.com.
AlphaROC conducted a survey of 443 Coloradoans on behalf of Airlines for America from May 14–19, 2026. All interviews were conducted online. Survey invitations were randomly distributed, with demographic balances aligned to Colorado’s general population benchmarks. The sample carries a margin of error of ±4.7% at the 95% confidence level.